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- Training programs
- Analytical Thinking
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- Innovation and creativity
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- Managerial skills
- Negotiation skills
- Performance management
- MBTI Personality patterns
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All businesses, big or small, need to communicate their mission or message to their target audience. Public relations campaigns help businesses with this. A public relations campaign relates to a series of activities planned in advance to meet a specific goal. Strategy and tactics are two key elements of a public relations campaign plan.
Strategy justifies the overall objectives, key message and target audience, while tactics refers to the actions undertaken to meet the strategy defined. There are different types of public relations campaigns–from long-term, perception-changing and awareness-raising ones to short-term product launches and events.
All campaigns require good planning to focus efforts, improve effectiveness, encourage long-term vision with the organisation, reduce risks, manage conflicting priorities, conduct proactive branding, etc. A well-planned public relations campaign also provides value for money.
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